About James Morgan

Hello, my name is James Morgan.  I am an Analytics Consultant based in New Zealand and currently lead the analytics team at dentsu Aotearoa.  My career started in the advertising industry in 2014, where I immediately found my passion for marketing and advertising analytics.  Since then, I have been dedicated to finding actionable insights across a range of topics from customer experience & journeys through to media effectiveness.     

I have always been a firm believer that the best analytics happens when you bring together the art of storytelling with the science behind data.  One without the other might work, but often it’s hard to interpret and not actionable. 

My mission with this blog is simple.  It is to take this belief and use it to share some of the fundamental skills that I have learned (and am still learning) when it comes to analytics, in an understandable and actionable way.  That way you can apply them to your business or hobbies.

I would love to hear from you and your experiences with marketing analytics.  Please don’t hesitate to contact me or comment on one of my articles!